Bodily other

This journal — Physical Culture and Sport. Studies and Research — I caught by a fluke 2 second glance on a twitter stream.  I began reading an article on the anthropology of bodily otherness, but dug a bit further and became engrossed in this:

The Football Fan Community as a Determinant Stakeholder in Value co-Creation

Note the breakdown of the demographic of team supporters, their ages, social class and habits. I was intrigued by this idea of a system of relationships and within it, the fans as stakeholders (not least economic, emotively led economic stakeholders?) . What of this transaction? Its ramifications? Its dependence? It also strikes me when examined thus, the incredible power that remains with the fanbase should they chose to subvert that pattern of sustenance. The return, the repetition.